Name : …………..
Programme Code : BTS
Course Code : PTS-6
Enrollment No : ……………………….
Regional Centre : 39
Study Centre Code : …………………..
Title of the Project : Tourism marketing: A study of SOTC
LETTER/CERTIFICATE OF APPROVAL
I hereby certify that the proposal for the project entitled “Tourism marketing: A study of SOTC” by ……………….. has been prepared after due consultation with me. The proposal has my approval and has, to my knowledge, the potential of developing into a comprehensive Project work. I also agree to supervise the above mentioned Project till its completion.
(Signature of Supervisor)
Name:
Designation:
Address:
INTRODUCTION
SOTC is the Outbound Travel Division of Kuoni India and the country’s largest outbound tour operator. World Famous Tours is the flagship brand of SOTC, which pioneered the designing and marketing of escorted tours to cosmopolitan travellers in India. SOTC World Famous Tours has escorted over 3,00,000 travelers across the globe, for more than 50 years to various destinations including Europe, Australia, New Zealand, USA, Africa, Mauritius, South Asia, and the Far East. Being a 100% subsidiary of Kuoni Travel Holding, Switzerland – one of the world’s largest travel companies - SOTC leverages the advantage of the buying power and travel services to provide customers value-for-money packages. SOTC endeavors to bring alive your dream holiday. To begin with, SOTC ensures that you and your family travels safe, sure and secure with the finest Indian families.
SOTC has a wide distribution network of 130 sales outlets and 3500 travel agents across India to retail our range of products and serve customers better. Ask anyone who’s travelled with us and they will confirm that SOTC lives its promise of expect more.
OBJECTIVE OF STUDY
- To study the Role of Travel Agencies in Tourism marketing.
- To identify the reasons why people still prefer Travel Agents over Travel Dotcoms.
- To enlist the marketing initiatives of SOTC to boost outbound travel in India.