Name                         : …………..  

Programme Code      : BTS

Course Code             : PTS-6

      

Enrollment No           : ……………

 

Regional Centre        : ……………

 

Study Centre Code   :  …………………..

 

Title of the Project    : Related to marketing strategies of air india

 

 

 

 

 

 

 

 

 

 

 

INDEX

Sr. No

TOPIC

 

1.

INTRODUCTION

 

 

2.

PURPOSE OF STUDY

 

 

3

 AVIATION INDUSTRY

  • ACHIVMENTS

 

4

COMPANY PROFILE

 

 

5

ANALYSIS OF PASSENGER SURVEY

 

 

6

COMPARATIVE  ANALYSIS

 

 

7

PASSENGER  PERCEPTION

 

 

8

ANALYSIS OF TRAVEL AGENT

 

 

9

 

SWOT ANALYSIS

 

10

 

FINDINGS

 

11

 

SUGGESTIONS

 

12

 

RESEARCH  PLANS

 

13

 

CONCLUSION

 

14

 

REFRENCES

 

 

 

 

 

INTRODUCTION

Indian, formerly Indian Airlines (Indian Airlines Limited from 1993 and Indian Airlines Corporation from 1953 to 1993) was a major Indian airline based in Delhi and focused primarily on domestic routes, along with several international services to neighbouring countries in Asia. It was state-owned, and was administered by the Ministry of Civil Aviation. It was one of the two flag carriers of India, the other being Air India. The airline officially merged into Air India on 27 February 2011.

On 7 December 2005, the airline was rebranded as Indian for advertising purposes as a part of a program to revamp its image in preparation for an initial public offering (IPO). The airline operated closely with Air India, India's national carrier. Alliance Air, a fully owned subsidiary of Indian, was renamed Air India Regional.

In 2007, the Government of India announced that Indian would be merged into Air India. As part of the merger process, a new company called the National Aviation Company of India Limited (now called Air India Limited) was established, into which both Air India (along with Air India Express) and Indian (along with Alliance Air) would be merged. Once the merger was completed, the airline - called Air India - would continue to be headquartered in Mumbai and would have a fleet of over 130 aircraft.

The India Tourism Report examines the enormous long-term potential of the country’s tourism industry,particularly in terms of the country’s position in the regional tourism market.

We examine how best to maximise returns in the Indian tourism market, looking at both government andstate-led tourist initiatives. The report also analyses the growth and risk management strategies beingemployed by the leading players in the Indian tourism sector as they seek to maximise the tremendousgrowth opportunities offered by the local market.

Indian Airlines came into existence after nationalization of eight private airlines. At the time of nationalization, Indian Airlines inherited a fleet of 99 aircraft, consisting of various types of aircrafts. With nationalization, Indian Airlines started modernization in Indian civil aviation industry. Year 1964 heralded the beginning of the jet era in Indian Airlines, when the Caravelle Aircraft was inducted into the fleet. Airbus A320s, included it the fleet of Indian Airlines, were introduced in the 1990s. Continuous up gradation in the fleet Indian Airlines has been going on, ever since its inception.

 

 

It carefully plans it’s strategies, with more focus on passengers, it will remain the market leader.

 

PTS-6 IGNOU PROJECT & SYNOPSIS -Related to marketing strategies of air india

₹499.00Price

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