Name : ………………………
Programme Code : BTS
Course Code : PTS-6
Enrollment No : ………………………..
Regional Centre : DELHI-1
Study Centre Code : ……………………………..
Title of the Project : MARKETING AND
ADVERTISING OF KARNATAKA
TABLE OF CONTENTS
- OBJECTIVES OF STUDY
- RESEARCH METHODOLOGY
- MARKETING &ADVERTISING OF KARNATAKA
Tourism in recent times has shown phenomenal growth. This has emerged as flourishing industry with bright prospects .Tourism has indeed been a rapidly growing sector and wide-sweeping socio-economic phenomenon with broad economic, social, cultural and environment consequences. It is likely that tourism will continue to dominate the international scene for many years to come. In the eyes of many decision and policy makers tourism has magic potential. It generates income and is based on the indigenous resources of the tourist areas concerned. Tourism is one of the fastest growing sectors of the global economy, which account for about 11 percent of the Global Gross Domestic Product (GDP) and employ about 200 million people worldwide. There are about 700 million international travelers per year. Tourism and travel related sectors have become dynamic sources of income and a major strategic sector for development in many countries. Tourism businesses operate globally and many have opted for a competitive advantage of internationalization. Technology, information and reduction of boundaries have created new forms of service companies, not only the large multinational corporations, but also small niche specialists. The growing importance of strategic alliances in creating networks of business relationships has become a trend also in tourism.
According to the latest issue of the UNWTO (United Nation World Tourism Organization) World Tourism Barometer, International tourist arrivals grew by +7% in the first four months of 2010 (to 258 million), driven partly by a strong rise in numbers in key emerging markets. For the full year 2010, UNWTO forecasts international tourist arrivals to grow by +3% to +4%. 4 With International travelers projected to almost double by 2020, the most significant increases are expected to take place in markets like China, India and destinations in South-East Asia. The Gulf States and emerging Eastern Europe complete this picture, followed by the Latin American and finally African markets. The domestic travel also has potential of emerging markets – in 2006. China registered 1.6 billion trips and India 461 million - is a further proof of their long term importance for international tourism. Addressing the UK Tourism Society Conference, Assistant Secretary (UNWTO) - General Geoffrey Lipman identified investment in infrastructure and human resource training, as key issues to make this trend sustainable. He also discussed the importance of credible long term climate response strategies – which allow these countries to realize their tourism growth potential.
Tourism has become one of the most crucial sectors in a large number of emerging countries. Moreover, the tourism industry in such markets is forecasted to keep increasing in the next decade. Hence, understanding and accurately forecast tourism trends in the industry are essential in order to manage this sector effectively. In the following paper it is discussed about the emerging trends in tourism with special