Name : ………………….
Programme Code : BTS
Course Code : PTS-6
Enrollment No : ………………….
Regional Centre :
Study Centre Code : …………………..
Title of the Project : USE OF ADVERTISING, PUBLICITY AND MEDIA FOR TOURISM MARKETING
LETTER/CERTIFICATE OF APPROVAL
I hereby certify that the proposal for the project entitled USE OF ADVERTISING, PUBLICITY AND MEDIA FOR TOURISM MARKETIG by ……………….. has been prepared after due consultation with me. The proposal has my approval and has, to my knowledge, the potential of developing into a comprehensive Project work. I also agree to supervise the above mentioned Project till its completion.
(Signature of Supervisor)
Advertising is promotion of goods or services by an identified sponsor. Its most important characteristic as a marketing tool is that by its use an identical message can be conveyed to large numbers of people simultaneously. It represents the mass, rather than the individualized, approach, although, by the proper choice of mediums, advertising messages may be directed with some precision to selected groups of persons. It is generally accepted that successive messages exercise cumulative effects, and that constant repetition ultimately makes an impression on the prospective customer’s conscious or subconscious mind.
Advertising seldom relied upon to do the whole job of demand creation. Its usual function is to arouse the prospective customers’ interest in the products, thus simplifying the salesman’s task. A specific campaign may have any one or more of a number of objectives. It may be designed to add to the number of people consuming a specific product; to induce present users of it to increase their consumption; to lengthen the buying season; or to stimulate sales in large units. It may be intended to reach and persuade people who exercise an important influence upon purchases, but who do not themselves participate in the work of buying and who are difficult for salesmen to reach. It may on occasion be defensive, designed to dispel existing prejudices or to correct mistaken impressions.
The advertiser has at his commanded a large number of mediums through which his message may be transmitted. These differ widely in their characteristics and their fields of effectiveness. It is as important to choose the right medium as it is to phrase the most effective message. In advertising goods for general the largest number of people. If the market for a product is confined to a relatively small group of persons with special characteristics or not the number of people it reaches, but the number of potential customers.