top of page

Name                            :  ……………………..

Programme Code         :  BTS

Course Code                 : PTS-5    


Enrollment No               : ……………………..


Regional Centre            : ………………….


Study Centre Code       : …………………..


Title of the Project        : A Case Study on  Kerala’s Approach


                                                       to Tourism Development












I hereby certify that the proposal for the project entitled “A Case Study on  Kerala’s Approach to Tourism Developmentby …………….. has been prepared after due consultation with me. The proposal has my approval and has, to my knowledge, the potential of developing into a comprehensive Project work. I also agree to supervise the above mentioned Project till its completion.



(Signature of Supervisor)








  • travel and tourism, one of the largest and most dynamic industries in today's global economy, is expected to generate about 9 per cent of total GDP and provide more than 235 million jobs in 2010 representing 8 per cent of global employment. According to the recent studies, international tourism was affected by the global economic and social crisis but is projected to grow significantly over the coming decade. The United Nations World Tourism Organisation (UNWTO) is expecting this sector to provide 296 million jobs by 2019.

However, various studies indicate that tourism benefits are not distributed equitably, providing limited benefits at the local level and to the poor. There is surprisingly little evidence at the local level about the employment opportunities created by tourism. The issues are not only related to the numbers of jobs, but also on the tendency to dismiss tourism as a frivolous industry providing low-grade jobs.

But, there are many examples within our state on enterprises who have adopted innovative approaches for making tourism as a livelihood options for many with very effective local community linkages. Most of these initiatives are yet to be documented well and presented before the world as models of using tourism as one of the tools for the economic sustainability of the local community. Responsible Tourism (RT) initiatives world over has succeeded to some extent in creating awareness on how tourism can act as a catalyst for the socio-economic development of the local community. The RT initiative of Kerala Tourism at Kumarakom, the first ever coordinated initiative in the country for implementing the Responsible Tourism, has also created successful models in economic linkages through procurement of local products and providing employment opportunities for local community.

  • International Centre for Responsible Tourism (ICRT), an agency taking the lead role in promoting implementation of the RT practices across world raising issues and working together to find solutions and to encourage people to take responsibility for effecting the changes necessary to make tourism more sustainable, has approached Kerala Tourism to organise an International Symposium on Tourism and Livelihood to address the issues and opportunities of providing livelihood to the local community through tourism. As the proposed Symposium will directly benefit the state in promoting responsible practices and taking the RT initiative to the next level, it is felt that it is important for Kerala Tourism to make use of this opportunity by organising the Symposium.











  • To study the visitor perception about Kerala Tourism Development.
  • To study the Kerala Tourism Development.
  • To study the role impact of Kerala Tourism Development.
  • To study the environment and the conservation efforts undertaken by local authorities to preserve the environment.

PTS-5 IGNOU PROJECT & SYNOPSIS -A Case Study on Kerala’s Approach to Tourism D